Marketing / Brand Management

Concussion Studios has the right people, experience and structure to create and develop your brand, identity, marketing campaign. Whether you are a small local business just starting up, or an international brand, our scalable infrastructure allows us to assemble a specific team to meet your needs, budget and most importantly your goals and expectations.

• Brand Identity: Brand “DNA” definition (what’s the soul of your brand?), Positioning, Differentiation, Logo & Visual Asset creation, Color/Font Suites, Branding Guide

• Public Relations: Community Relations Planning, General Public Relations Communication, Press Releases, Crisis Prediction, Planning & Management

• General Advertising – Broadcast, Outdoor, POS and Print:  integrated advertising campaigns from concept to published piece

• Graphic Design: Campaign development and general art direction

• Media – Planning and Buying:  Media mix (channel) analysis, media planning, placement and tracking of campaigns, negotiations, “bang for buck” recommendations based on traditional and non-traditional estimating models

• Direct/Relationship/Engagement Marketing: Direct-to-Consumer campaign development, Relationship-building (1-to-1 focused), ROI and Equity based focus

• Digital – Website and Internet Marketing: Website creation, Search Engine Optimization, Social Media Optimization, Search Engine Marketing, internet advertising (banners, etc.), digital strategy, blogosphere, viral marketing

• Brand Strategy: Planning, concepting, “big idea” generation, differentiation, brand mapping

• Research – Qualitative and Quantitative: Focus Groups, field-based (street team), online, interviewing

• Marketing and Brand Planning Partially covered under “Brand Identity.”  Includes marketing plans, brand maturation/migration planning

• Internal Communication and Employee Alignment: Inter-company communication best practices (process, message, related strategies), company-to-field communication

• New Product Launch/Product Brokerage: Product concepting, naming, merchandising, sell-in, sourcing, launch

• On-Premise/Event Marketing Trade shows: Point of contact or Point of Sale marketing, event creation and management, guerilla marketing

• Package Design: Packaging concepting, structure, design, merchandising/plan-o-gramming

• Word-Of-Mouth Programs: Creation and implementation of programs designed to increase “talk value” of a product, feature, or benefit

• Mobile Marketing: Short Message Services (SMS) for texting, Multimedia Messaging Services (MMS) combining text with simple graphics and sound, Wireless Application Protocol (WAP) mobile internet and WAP Push services and full multimedia Third Generation (3G) services.

• Social Media Marketing: Conceptualizing and management of “dialogue campaigns” in the social space.